Bachelor's Degree
Earning a Bachelor of Science in Business Administration with a marketing concentration from Hesser College could help you gain the inside knowledge to succeed in the business world, in marketing and beyond. Our coursework includes classes in accounting, management, economics, advertising, and marketing to offer a well-rounded education designed to appeal to prospective employers in today’s competitive market.
Upon successful completion of this business administration degree program with a marketing concentration, graduates are awarded a bachelor of science degree.
Business Administration (Marketing Concentration) Program Features
- Flexibility to pursue electives suited to your interest and concentration
- Diverse core coursework to help strengthen your business understanding
- Concentration courses in advertising, consumer behavior, marketing research, and more
Potential Business Administration and Marketing Career Opportunities
As a graduate of this business administration bachelor's degree program with a marketing concentration, you may seek future entry-level employment opportunities in these areas:
- Office management
- Finance
- Business
- Advertising
- Marketing
Business Administration (Marketing Concentration) Courses and Typical Length of Study
The approximate length of study for this program is 120 semester credit hours.
Core Business Administration
Courses and Electives |
Credit
Hours |
| ACCT111 |
Accounting I |
3 |
| ACCT112 |
Accounting II |
3 |
| BADM111 |
Principles of Management |
3 |
| BADM211 |
Organizational Behavior |
3 |
| BADM212 |
Human Resource Management |
3 |
| BADM236 |
Introduction to International Business |
3 |
| BADM240 |
Introduction to Business Law |
3 |
| BADM261 |
Financial Management |
3 |
| BADM380 |
Business Ethics |
3 |
| BCAP106 |
Introduction to Microsoft Office |
3 |
| ECON110 |
Microeconomics |
3 |
| ECON111 |
Macroeconomics |
3 |
| MATH295 |
Statistics II |
3 |
| MRKT110 |
Principles of Marketing |
3 |
| |
Open electives (2) - (100 level or higher) |
6 |
| |
Open electives (2) - (200 level or higher) |
6 |
| |
Open electives (2) - (300 level or higher) |
6 |
Marketing Concentration Courses
and Electives |
| MRKT221 |
Advertising |
3 |
| MRKT297 |
Marketing Research |
3 |
| MRKT330 |
Consumer Behavior |
3 |
| MRKT456 |
Marketing Management |
3 |
| |
Business electives (2) - (300 Level or Higher) |
6 |
General Education Courses
and Electives |
| GNED111 |
First Semester Seminar |
3 |
| GNED211 |
Critical Thinking Workshop |
3 |
| |
Upper Seminar Elective |
3 |
| BADM495 |
Strategic Management |
3 |
| ENGL103 |
English Composition |
3 |
| ENGL106 |
English Composition II |
3 |
| ENGL110 |
Oral Communication |
3 |
| MATH116 |
Finite Mathematics or approved elective |
3 |
| MATH195 |
Statistics I |
3 |
| |
Natural Science elective (100 level or higher) |
3 |
| |
Humanities elective (100 level or higher) |
3 |
| |
Humanities elective (200 level or higher) |
6 |
| SOCI111 |
Introduction to Sociology |
3 |
| |
Social Science elective (200 level or higher) |
3 |
Total Credit Hours
|
120
|
Business Administration Program Outcomes
The business administration degree program is designed to prepare graduates to meet the following outcomes:
- Demonstrate an understanding of the role of accounting and finance in the management process
- Discuss micro- and macroeconomic principles and articulate the impact that those principles have on the organizational decision-making process
- Analyze the role of marketing in the business environment and apply core marketing principles to the development of business strategy and decision-making processes
- Examine the impact of leadership, employee behavior, organizational culture, group dynamics, and the team-based approach in defining organizational culture and resolving organizational concerns
- Examine the ethical and legal implications of managerial decisions and the effect of those decisions on organizational stakeholders
- Demonstrate an understanding of the role of emerging technologies as they relate to the new global scope of management and marketing
- Examine the multidisciplinary nature of business and analyze the role that each discipline plays in the strategic management process
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